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Brands observe International Women’s Day 2022

Brands observe International Women’s Day 2022
Written by Publishing team

Spotify is observing today’s holiday with the release of its “With Love” campaign, which centers around three podcast playlists that feature 24 women sharing their stories with other women—including their past selves or other women who impacted their lives in some way. The campaign invites these women, many of whom are artists, podcast creators or activists, to “give an intimate look at experiences from a wide array of women” and honor other women in their lives.

The audio streaming platform will also continue the Equal campaign it launched to observe International Women’s Day in 2021. In the Equal hub, users can access content produced by female artists and podcasters. This year, it plans to expand this Equal initiative, including the creation of a playlist that will include only songs written, produced and performed entirely by women.

Spotify will also redesign the Equal hub’s interface and extend its reach into markets across the Middle East, North Africa and Pakistan. The redesigned hub will highlight international nonprofit organizations that promote gender equality in the music and audio industries.

Nominate a barrier-breaking female marketing executive at AdAge.com/LeadingWomenAwards.

Thinx and Walmart

Period underwear producer Thinx announced today that the brand will expand access to its products by launching a more affordable collection called “Thinx For All.” Thinx will sell the collection at 558 Walmart locations and on Walmart.com.

The company also announced it is collaborating with Arkansas Women’s Outreach—a nonprofit organization that helps homeless women access health services and other resources—to increase access to “comfortable, effective” and “sustainable” period products among those in poverty. Thinx shared that “period poverty” hits young people especially hard, with one in five students answering in the 2021 State of the Period Poll that they “struggle to afford period products or are unable to purchase them at all.”

Last month, Kimberly-Clark Corp., maker of more traditional period products include Kotex, acquired a majority stake in Thinx, sharing that it sees a growing number of consumers purchasing newer solutions such as Thinx’s absorbent underwear.

tushy

Outspoken bidet brand Tushy’s “#WeDoShit campaign” urges people to celebrate the achievements of successful women while somehow simultaneously acknowledging that women and girls do actually poop, despite years of conversations suggesting otherwise. As Tushy shared in a press release, women “do some really cool shit that’s way more important than worrying about whether or not they take dumps.”A campaign video features female entrepreneurs and artists sitting on a toilet and discussing the reality of women’s bodily functions and recognizing their own career successes. Each time this video is retweeted from Tushy’s Twitter account today, the company will donate $1 to Girls with Guts, a nonprofit organization that serves women with inflammatory bowel disease. Tushy is also selling a limited-edition T-shirt and all proceeds will go to Girls with Guts.

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